How Do Financial Advisors Make Money?

Do you know how financial advisors earn their keep? We've got you covered!

Working with a financial advisor can provide valuable guidance in managing your investments and planning for the future. But before you enlist their services, it's crucial to understand how they make their money. Knowing their fee structures can help you evaluate the cost of their services and any potential conflicts of interest.

How do financial advisors earn money?

Financial advisors make money through various methods:

  • Client fees: These can be hourly, fixed, or a percentage of assets under management.
  • Commissions: Earned from selling specific financial products like mutual funds or insurance policies.
  • Salaries: Some advisors receive a salary from their firms.

Each of these methods has its pros and cons, and understanding them can help you choose the right advisor for your needs.

Client Fees

Many financial advisors and firms earn fees directly from their clients. A management fee for investment management services is frequently a percentage of the assets they’re managing on your behalf. So if a financial advisor is managing $1 million worth of investments for you and they charge a 1.5% management fee, you’d pay $15,000 on the year. Often, advisors divide these fees on a quarterly or monthly basis.

Fee percentages might differ depending on how much you have invested with an advisor, with many firms lowering their percentage for larger account balances. Some advisors also include performance fees in their fee schedules, allowing them to charge additional fees to clients in exchange for exceeding certain return benchmarks.

An advisor might also charge a flat or hourly fee, usually for financial planning or one-time consulting services. For instance, a firm may charge $250 an hour for financial planning or a flat fee of $1,000 for a consultation. Alternatively, an advisor might charge a flat fee for a specific project, such as an estate plan.

Commissions

In this type of fee arrangement, a financial advisor makes their money from commissions. Advisors earn these fees when they recommend and sell specific financial products, such as mutual funds or annuities, to a client. These are often payable in addition to the above client fees.

For example, you might invest $5,000 into a mutual fund your advisor recommends. In turn, they receive a 3% commission fee, earning them $150. Similar commission may come their way if they sell an annuity or life insurance policy to a client.

Salaries

Some advisors receive a salary from the investment firm that employs them, rather than earning commissions or charging fees. These advisors may also have opportunities to earn bonuses or incentives for meeting certain milestones, such as onboarding a certain number of new clients each year.

Understanding how advisors earn their money can help you evaluate their recommendations and ensure they have your best interests at heart.

Financial Advisor Fee Structures: Fee-Only vs. Fee-Based

A firm’s sources of income determine whether they are considered a fee-only or fee-based advisory. Here’s a brief breakdown of each:

  • Fee-only financial advisors: These advisors don’t charge commissions. Instead, their sole source of income is client fees for the services they provide. Again, this potentially includes both percentage-based management fees and flat or hourly financial planning fees.
  • Fee-based financial advisors: By contrast, these advisors earn revenue from a combination of client fees and commissions. They charge fees to you directly for managing your assets or providing financial planning, while also earning some commissions on the side. These commissions are usually in relation to securities or insurance sales.

Commissions represent a potential conflict of interest. In short, they incentivize your advisor to recommend certain transactions and products. And you want to make sure your needs inform the advice you receive, meaning their potential commissions don’t factor into things. With this in mind, some experts recommend only using a fee-only advisor.

One important thing to note when comparing fee-only and fee-based advisors have to do with whether or not your advisor is held to a fiduciary standard. A fiduciary is held to a higher ethical standard and is required to act in her best interests at all times. Any registered investment advisor (RIA) holds this standard as part of their registration with the SEC. This standard might be a mitigating factor when considering a fee-based advisor; while such an advisor has the incentive to recommend certain transactions, those transactions must still be in your best interests.

Types of Financial Advisor Fee Structures

There are five main ways that registered investment advisors charge for their investment advisory services:

Fee Type

Description

Percentage of Assets Under Management

Percent of the total assets of a client’s account, which could follow a tiered schedule — the higher the asset level, the lower the percentage.

Hourly Charges

Rate charged per hour, typically for a special project or consulting.

Fixed Fees

Predetermined amount paid for a service, such as the creation of a financial plan.

Commissions

Additional compensation is earned when a purchase or a trade is made.

Performance-Based Fees

An additional fee is charged if a defined benchmark is outperformed.

How Much Do Financial Advisors Make Off Your Money?

Again, there’s no set answer to this question since financial advisors can assess their fees differently. According to a 2021 Advisory HQ study, on average, you can expect to pay between 0.59% and 1.18% for an advisor who charges asset-based fees. An advisor who charges by the hour, on the other hand, might fall into the $120 to $300 range. For advisors who charge a flat fee, the cost may range from $7,500 to $55,000. All of these ranges vary based on what your asset level is.

A good way to keep the fees in perspective is to consider what you’re getting in return. Say you come across an advisor that’s fee-based. They charge both commissions and fees, with a high 3% management fee for their services. Now, if that advisor is able to help you realize a 12% or 15% net gain in your portfolio year over year, then that 3% fee may well be worth it. 

FAQs

1. What is the success rate of financial advisors? 

The success rate depends on their ability to help clients achieve their financial goals and sustain their firms over time.

2. What is the average return from a financial advisor? 

Returns vary based on market conditions, but advisors may add 1.5% to 4% to your portfolio returns.

3. What are potential red flags when hiring a financial advisor? 

Watch out for undisclosed fees, advisor unresponsiveness, and a focus on short-term gains.

Conclusion

Financial advisors play a crucial role in helping individuals navigate the complexities of investing and financial planning. Understanding their fee structures and potential conflicts of interest is essential for making informed decisions about who to trust with your financial future.

For further insights and financial tools, visiting bigcashweb.com can enhance your understanding and help you make more informed decisions. Working with a reputable advisor can provide peace of mind and help you achieve your long-term financial objectives.

Ready to find the right financial advisor for you? Use tools to match with vetted advisors in your area and start planning for your financial future today!



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About The Author

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Marco Serrano

Marco Serrano is an Entrepreneur and growth hack expert.. He went to Northbridge University and got a degree in IT. He is an expert on making money online and loves to educate readers about the same. Marco started earning in high school through offbeat tactics and loves continues to work online for a living.

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